The Pierre D'Amour bottle is entwined with a Rose Quartz crystal, which is a healing stone that promotes love. “Love is more easily felt and experienced than defined in words.” said Elizabeth Calabria-Staltare, Marketing coordinator and third generation family member. “We have designed this gorgeous packaging with millennial drinkers in mind. The power of Rosé is continuing to grow in popularity and we wanted to add a layer of personality to our packaging, allowing our customers to experience the love story by incorporating a Rose Quartz crystal.”